About Small Patterns
Small Patterns is a performance-driven digital marketing agency based in Beirut, Lebanon. For 10 years we have planned, run and tested campaigns on Meta, Google and TikTok for brands in Lebanon, the GCC and the US, and we judge them on sales and qualified leads, not likes. Across 160+ clients we have managed $9M+ in ad spend and generated $30M+ in revenue for our clients.
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At a glance
- Based in Beirut. We work with brands in Lebanon, the GCC (including the UAE and Saudi Arabia) and the US.
- 160+ clients, $9M+ in ad spend managed, $30M+ in revenue generated for clients, 1B+ ad impressions.
- Paid social and search first (Meta, Google, TikTok), backed by social media, content, web and SEO work.
- Every recommendation is backed by data: we test fast and scale what wins.
Why we’re called Small Patterns
Because that is the job: we are always deciphering even the tiniest of data patterns. A creative that holds attention two seconds longer, an audience that buys at half the cost, a checkout step where people drop off. Small patterns like these decide whether a campaign makes money, so every recommendation we make is backed by the numbers behind it.
Our tagline says the rest: a creative powerhouse agency with an analytical mind. Good ideas get made, and then they get measured.
The team
The people behind the campaigns, all based in Beirut.
KarimFounder & CEO
DanielCreative Director
VictoriaSocial Media Marketing Manager
NadiaSenior Graphic Designer
AbdallahHead of Paid Media
MiledSenior Social Media Executive
How we work
- In-depth analysis first. Margins, offer, tracking and past results, so we know the most you can pay for a sale or a lead and still make money.
- Quick, aggressive A/B testing across the whole funnel. Audiences, offers, creative and landing pages, judged on cost per sale or qualified lead.
- Scale what wins. Budget moves to the winners, and the testing never stops.
Before any spend, check the most you can pay per sale with our free Target CPA Calculator.
What we do
- Paid ads: in Lebanon, performance marketing and Google Ads for Dubai brands.
- Social media: Lebanon and Dubai.
- Web design and e-commerce: Lebanon and Dubai.
- SEO and GEO: Lebanon and Dubai.
- Content and video: Lebanon and Dubai.
Working in a specific market? Start with Small Patterns in Lebanon or Small Patterns for Dubai and UAE brands.
Results
A few of our published results, with the numbers exactly as reported. All 17 are on the case studies page.
Brands we have worked with include Peugeot, Pierre Fabre, dipndip, Bokitta, Better Life Market, SaneBox, Igniton, Fitness Zone, The One Device, PharmaTech and Barista.
FAQ
Where is Small Patterns based?
In Beirut, Lebanon. We work with brands in Lebanon, the GCC (including the UAE and Saudi Arabia) and the US.
Do you have an office in Dubai?
No. Small Patterns is based in Beirut and works with Dubai and UAE brands remotely. See how we work with Dubai brands.
What does Small Patterns do?
Performance marketing: paid campaigns on Meta, Google and TikTok, backed by social media, content and video, web design and e-commerce, and SEO for Google and AI search.
How do I start?
Send us your website and what you sell on WhatsApp or at [email protected]. We will look at your ads, tracking and funnel and tell you what we would fix first, free.
Get a free marketing audit
Send us your website and what you sell. We’ll look at your ads, tracking and funnel and tell you what we would fix first.
Message us on WhatsApp +961 3 222 729
