Case Studies: Client Results from Small Patterns
Small Patterns case studies, with the numbers exactly as reported. Seventeen brands across health and wellness, e-commerce, lead generation and brand campaigns, in the US, Lebanon, Dubai, the wider GCC and Saudi Arabia. Across 160+ clients we have managed $9M+ in ad spend and generated $30M+ in revenue for our clients.
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At a glance
- Taopatch: $1.1M in a 4-month period at a 4x ROAS, up 109% compared to the same period.
- The One Device: $0 to $450K in Meta sales a month in 7 months, at a 3.1x return on ad spend.
- Makaan Student Living (Dubai): sold out an entire accommodation in 1 month, AED 500K in bookings.
- Peugeot KSA: cost per lead from $44 to $1.60 in 1 month.
- Most of these results come from Meta ads, with Google Ads, TikTok lead ads, email flows and influencer content where they fit.
All results at a glance
Each brand links to its section below. Markets and timeframes are given where the client’s record states them.
3.7x
return on ad spend, about $50K in membership revenue from $13.6K in ad spend; 83 memberships
Rolling Robots
Health & wellness
Supplements, wearables and wellness stores, mostly direct-to-consumer brands selling through Meta ads with creative built for testing.
The One Device
$0 → $450K Meta sales a month, at 3.1x return on ad spend (7 months). Wearable frequency device, DTC, US. Channels: Meta ads, creative strategy & production.
Taopatch
$1.1M in a 4-month period, at a 4x ROAS, up 109% compared to the same period (4 months). Wearable nanotech patch, DTC, North America. Channels: Meta ads, creative strategy, remarketing funnel.
Igniton
$1.11M in sales, up 110% since last year (2026 year to date). Supplements, DTC, US. Channels: Meta ads, VSL and static creative.
TIDL
5.5x revenue, year over year, $59K → $323K (12 months). Topical recovery & pain relief, DTC, US. Channels: Meta ads, creative production, Klaviyo email flows.
Better Life Market
$10K → $100K sales a month, orders from 1,000 to 7,500+ (6 months). Health & wellness eCom, Lebanon. Channels: Meta ads, creative, growth strategy.
PharmaTech
AED 70K → 150K sales a month (3 months). Supplements, UAE. Channels: Meta ads.
Ecommerce
Online stores where the job was profitable sales from paid social: ROAS, cost per order and repeat purchases.
Bokitta
~9x return on ad spend, $140K in sales on $15.7K in ad spend (3 months). Modest fashion, GCC, UK, US, India. Channels: Meta ads, Arabic & English creatives, style quiz funnel.
Barista
$20K → $55K sales a month, at 10x return on ad spend (2 months). Coffee brand. Channels: Meta ads, Google Ads.
Wild Idea Buffalo
4.6x return on ad spend, $410K in sales from $88K in ad spend. Grass-fed bison meat, DTC, US. Channels: Meta ads, creative.
LynQ
$183K in sales, from $46K in ad spend (6 months). GPS-free people locator, DTC. Channels: Meta ads, creative testing.
Teal Tea
$0 → $10.5K in sales, in the first 8 weeks; 169 orders, no refunds (8 weeks). Tea, DTC. Channels: Meta ads, creative.
Lead gen & services
Services that sell through leads, bookings and memberships, where cost per lead and closed revenue matter more than clicks.
JP Legal
$1M in closed deals, from $250K in ad spend (4x) (2026 year to date). Corporate law firm, GCC. Channels: Meta ads, Google Ads.
Peugeot KSA
$44 → $1.60 cost per lead (1 month). Car dealership, Saudi Arabia. Channels: Meta lead ads.
The client was struggling to get leads and generate interest. Sales were low against internal and market benchmarks, and a quick turnaround was needed.
- Customer personas: Comprehensive personas to understand exactly who we were selling to.
- Customer journey: Every interaction a persona has with the brand, mapped end to end.
- Lead journey: With the sales team, every touchpoint revisited once a lead enters the sales process.
- Ads: Messaging and email funnels built around car reviews, brochures, featured highlights and payment facilitation.
Better conversion rates and fewer costly leads through targeted marketing and sales funnel optimization. Cost per lead down from $44 to $1.60. Performance 12.5 times their acquisition benchmark, with a surge in leads and sales.
Makaan Student Living
Sold out, an entire accommodation; AED 500K in bookings (1 month). Student accommodation, Dubai. Channels: Meta lead ads, TikTok lead ads.
Fitness Zone
−73% cost per conversion, on Google Ads, from $130 to $35 (34 days). Gym chain, Dubai. Channels: Google Ads, SEO.
Rolling Robots
3.7x return on ad spend, about $50K in membership revenue from $13.6K in ad spend; 83 memberships (2025). Kids’ robotics classes & memberships, Los Angeles. Channels: Meta ads, landing pages.
Brand & content
Campaigns where content and influencers carried the sale.
Dipndip
+330% sales increase, from a coordinated influencer campaign. Dessert restaurant chain, Lebanon. Channels: influencer content, social media.
What these results have in common
The same three steps, whatever the market: in-depth analysis of the numbers first, then quick, aggressive A/B testing across the whole funnel (audiences, offers, creative, landing pages), then scaling what wins. Every recommendation is backed by data, and we judge campaigns on sales and qualified leads, not likes.
Before you spend, check the most you can pay per sale and still make money with our free Target CPA Calculator, and read how breakeven ROAS and CPA work.
Find the service
- Lebanon: paid ads, social media, web design and e-commerce, SEO and GEO, content and video, or the Lebanon overview.
- Dubai and the UAE: performance marketing, Google Ads, social media, web design and e-commerce, SEO and GEO, content and video, or the Dubai overview.
FAQ
Where do these numbers come from?
They are the results we report for each client, published with the period they cover. Where a client’s record doesn’t state a market or a timeframe, we leave it blank rather than guess.
Which markets are these results from?
The US and North America (The One Device, Taopatch, Igniton, TIDL, Wild Idea Buffalo, Rolling Robots), Lebanon (Better Life Market, Dipndip), Dubai (Makaan Student Living, Fitness Zone), the UAE (PharmaTech), the GCC (JP Legal, and Bokitta, which also sells in the UK, US and India) and Saudi Arabia (Peugeot KSA).
Which channels drove these results?
Mostly Meta ads on Facebook and Instagram. Google Ads did the work for Fitness Zone and ran alongside Meta for JP Legal and Barista, TikTok lead ads ran with Meta lead ads for Makaan Student Living, Klaviyo email flows supported TIDL, and influencer content drove Dipndip’s campaign.
Can you get the same results for my brand?
Nobody can promise a number before seeing your margins, offer and tracking. What we can tell you quickly is the cost per sale your margins can afford: try the Target CPA Calculator, then send us your website for a free audit.
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Send us your website and what you sell. We’ll look at your ads, tracking and funnel and tell you what we would fix first.
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